Dear Peter Martin,
I am writing to you to share some important news regarding LIFE 89.1. Let me say first of all how grateful I am for your prayers and financial support over the years; thousands of lives have been changed because of your generosity. Thank you so much and to God be the glory for what He has done through you!
Ecclesiastes 3:1 says, "There is an appointed time for everything, and there is a time for every event under heaven." With the economic strain that we have all faced in recent days, it's with a heavy heart I share with you that Northwestern College has decided to sell WSMR.
As you can imagine, there are numerous reasons for this decision:
Despite a great deal of support from listeners like you and our best efforts to contain costs, LIFE 89.1 has never been able to be fully self-supporting in this market. Year after year we have relied upon the help of other Northwestern stations to cover our deficits.
Due to the economic crunch, we have lost many major donors and business sponsors.
Even those giving lesser amounts are not able to give at this time due to unemployment and/or relocation.
We will keep you posted as to our last day on the air. The proceeds from the sale of WSMR will be sown back into the ministry of Northwestern Media and the parent organization, Northwestern College.
Northwestern College has given our staff significant notice as to the impending sale to allow us the opportunity to begin looking for work elsewhere. I am grateful to share with you that most of them have made transitions to new employment. And although Northwestern Media generously offered me a position in the network, God was clear to me that He wants the Poll family to remain in the Sarasota area. I will forever be grateful for the 18 years I spent with Northwestern Media and urge you to continue praying for God's favor and success for them.
I would encourage you to listen to other fine Christian stations in our market like The JOY-FM 88.1 or Moody Radio 104.3 and to support them or other Christian ministries as God leads you.
Thank you again for your generous support of LIFE 89.1. Your kindness has changed countless lives for Christ!
If you have any questions or concerns, please e-mail Richard Whitworth, Assistant Vice President for Media, at firstname.lastname@example.org. Also, any issues related to your giving or financial records can be cared for by contacting our Gift Receipting Office at Northwestern College at 800-692-4020.
God's best to you and yours, and again—thank you for everything.